A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. A GTM strategy includes tactics related to pricing, sales and channels, the buying journey, new product or service launches, product rebranding or product introduction to a new market.
We at TCB help design and execute GTM strategies for both new business, and the established ones for their new product/service offerings by
- Crafting a value matrix and messaging around the customer pain point
- Identifying the buyer persona involved in the journey
- Understanding your buyer’s journey
- Building strategic sales narratives